A Giving Campaign for Animals in Need
The Humane Society of Missouri’s (HSMO) Day of Giving is a new signature public engagement event which will totally dominate St. Louis airwaves and social media platforms on a single day. In 2022, the event will be held on Tuesday, February 1st. This campaign is a critical fundraiser for HSMO and an essential brand building tool for our partners. The event will encourage St. Louisans to give prior to the campaign, with the main drive for donations and requests for support on February 1. This unique sponsorship investment will significantly reinforce the breadth of your impact within the Humane Society of Missouri’s mission and the metro St. Louis community.
Sponsorship Opportunities
Sponsorship Deadline: Friday, December 31, 2021
Best in Show
$25,000
Best of Winners
$10,000
Top Dog
$5,000
Cat’s Meow
$2,500
More Sponsorship Opportunities Available
Event Details
- Promotional efforts strategically placed across multiple platforms throughout the day to ensure maximum reach
- More than 75 television segments airing on all three local St. Louis news stations (KMOV, KSDK, KTVI) focused during peak news hours
- Digital campaign featuring videos, social media promotion, social influencer engagement, and Google targeting
- Day of Giving mailing to current donors priming them to give prior to or on the event day
Event Reach
HSMO Promotional Elements Include:
HSMO Social Media
88,327 Facebook followers
13,319 Instagram followers
HSMO eBlasts
50,000 household subscribers
HSMO Website
639,567 average monthly visitors
612,000 Facebook followers
132,000 Twitter followers
25,000 Email subscribers
2,700,000 average
monthly website visitors
3,200,000 average
monthly website visitors
884,000 Facebook followers
124,000 Instagram followers
2,000,000 average
monthly website visitors
We are excited to serve our community alongside such an incredible partner like you.
Best in Show Sponsor
$25,000
- Opportunity for a live interview or inclusion in a pre-produced segment to air on a local, lifestyle talk show on one of the major television networks
- Highlighted as a matching sponsor for the Day of Giving
- Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving
- Premiere logo placement in HSMO event specific emails, social media, and website
- Premiere logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event
Best of Winners Sponsor
$10,000
- Highlighted as a matching sponsor for the Day of Giving
- Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving
- Logo placement in HSMO event specific emails, social media, and website
- Logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event
Top Dog Sponsor
$5,000
- Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving
- Logo placement in HSMO event specific emails, social media, and website
- Logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event
Cat’s Meow Sponsor
$2,500
- Logo placement on HSMO Day of Giving materials including email, website, and at least five social media posts
- Recognition as a sponsor in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event
Tail Wagger Sponsor
$1,000
-
Logo placement on HSMO Day of Giving materials including email and website
Assets will be equal to or greater than the value of the donation. Final sponsor promotion will be determined once sponsors are secured, and is subject to change.
Miscellaneous Opportunities
- KMOV’s Great Day St. Louis, Tuesday, February 1, 9-10 a.m.
- KTVI’s Studio STL, Tuesday, February 1, Noon – 1 p.m.
- KSDK’s Show Me St. Louis, Tuesday, February 1, 10:00 – 10:30 a.m.