Humane-Society-MO-Day-of-Giving-Logo-2022

A Giving Campaign for Animals in Need

The Humane Society of Missouri’s (HSMO) Day of Giving is a new signature public engagement event which will totally dominate St. Louis airwaves and social media platforms on a single day. In 2022, the event will be held on Tuesday, February 1st. This campaign is a critical fundraiser for HSMO and an essential brand building tool for our partners. The event will encourage St. Louisans to give prior to the campaign, with the main drive for donations and requests for support on February 1. This unique sponsorship investment will significantly reinforce the breadth of your impact within the Humane Society of Missouri’s mission and the metro St. Louis community.

 

Sponsorship Opportunities

Sponsorship Deadline: Friday, December 31, 2021

Best in Show

$25,000

Best of Winners

$10,000

Top Dog

$5,000

Cat’s Meow

$2,500

More Sponsorship Opportunities Available

Event Details

  • Promotional efforts strategically placed across multiple platforms throughout the day to ensure maximum reach
  • More than 75 television segments airing on all three local St. Louis news stations (KMOV, KSDK, KTVI) focused during peak news hours
  • Digital campaign featuring videos, social media promotion, social influencer engagement, and Google targeting
  • Day of Giving mailing to current donors priming them to give prior to or on the event day

Event Reach

HSMO Promotional Elements Include:

HSMO Social Media

88,327 Facebook followers

13,319 Instagram followers

HSMO eBlasts

50,000 household subscribers

HSMO Website

639,567 average monthly visitors

KMOV 4

612,000 Facebook followers

132,000 Twitter followers

25,000 Email subscribers

2,700,000 average
monthly website visitors

KSDK 5

3,200,000 average
monthly website visitors

KTVI 2

884,000 Facebook followers

124,000 Instagram followers

2,000,000 average
monthly website visitors

We are excited to serve our community alongside such an incredible partner like you.

Best in Show Sponsor

$25,000

  • Opportunity for a live interview or inclusion in a pre-produced segment to air on a local, lifestyle talk show on one of the major television networks
  • Highlighted as a matching sponsor for the Day of Giving
  • Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving
  • Premiere logo placement in HSMO event specific emails, social media, and website
  • Premiere logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event

Best of Winners Sponsor

$10,000

  • Highlighted as a matching sponsor for the Day of Giving
  • Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving
  • Logo placement in HSMO event specific emails, social media, and website
  • Logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event

Top Dog Sponsor

$5,000

  • Logo inclusion on all production assets (on-screen and online graphics), signage, and promotional elements leading up to and on the Day of Giving 
  • Logo placement in HSMO event specific emails, social media, and website
  • Logo recognition in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event

Cat’s Meow Sponsor

$2,500

  • Logo placement on HSMO Day of Giving materials including email, website, and at least five social media posts
  • Recognition as a sponsor in HSMO’s spring edition of the Tails magazine. Print copy is delivered to nearly 25,000 households after the Day of Giving event

Tail Wagger Sponsor

$1,000

  • Logo placement on HSMO Day of Giving materials including email and website

Assets will be equal to or greater than the value of the donation. Final sponsor promotion will be determined once sponsors are secured, and is subject to change.  

Miscellaneous Opportunities

  • KMOV’s Great Day St. Louis, Tuesday, February 1, 9-10 a.m.
  • KTVI’s Studio STL, Tuesday, February 1, Noon – 1 p.m.
  • KSDK’s Show Me St. Louis, Tuesday, February 1, 10:00 – 10:30 a.m.